Looking to acquire some new patients? Dental postcard marketing is a great, cost effective way to let all those potential patients out there know that you're ready to welcome them into your practice! Today we'll discuss how complete postcard marketing services make it easy to execute a great campaign by condensing the creating, list targeting, and mailing processes in just a few simple steps that work perfectly for busy dental practices. After all, if you were a marketing whiz, you probably wouldn't have gone into the dental business!
Create:
Designing your card can often be the hardest part for some, but luckily there are many available templates online that you can select, and add your details from there! Some practices want a more personal touch, and will upload images so they can include photos of their own office. It's also recommended that you be strategic about the words you're incorporating in your card. For acquisition mailings, it's best to include a compelling offer that entices potential patients to give you a call. And, to be sure they can give you a call, don't forget to include your contact information. Another great tip is to highlight a feature that sets you apart from other dentists in your area. Do you specialize in pediatric dentistry? Do you have payment plans for those without insurance? Let your cards spread the news!
Target:
Choosing your recipients is really up to you, and the best strategy varies for each practice-good thing you have several options! Dental practices typically choose Resident/Occupant or New Mover lists, and you can build your details from there. If your practice is in a residential area, perhaps you'll want to use a radius surrounding the address. If your practice is in a smaller community and you want to blast the whole area, you'll choose your targets by zip code. Complete postcard marketing websites like Splash even allow you to narrow down your list by age, home values, and income levels, so take your pick!
Send:
The best part about this last step is that it's not yours to complete. Today's all-in-one postcard marketing services will ship your cards directly from their location-all you have to do is select your mail date when clicking through your order process. Your card design, list rental, and postage are all under the same bill. This saves you time, money, and a trip to your local post office, so you can focus on those patients currently in your office.
Acquisition mailings are a fantastic way to connect with the potential patients in your community. Whether they've just relocated to the area and are looking for a new family dentist, are current residents who haven't seen a dentist regularly, or are someone else's unhappy patients looking to switch, dental postcard marketing can help get those new mouths in your door!
MaKenzie Birchell is the Marketing Coordinator for Splash Postcard Marketing and Bluewater. She has over 7 years of experience in the creation, implementation, and execution of marketing campaigns. Article Source: http://EzineArticles.com/?expert=MaKenzie_J_Birchell |
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