Home Equity Loan: 2010-08-01

Saturday, August 07, 2010

Birthday:

Restaurants see huge success with birthday greeting postcards. The postcard should include a birthday greeting, and of course a discount coupon only to be used on the recipient's birthday. Rarely do people visit a restaurant for their birthday by themselves. This one coupon is sure to bring an extremely high redemption rate.

Continue Reading 10 Ways to Use Postcard Marketing to Boost Your Business

Obama Postcard

Postcard Printing Service

How to Make Postcards

Postcard printing companies can provide you with design templates that match your business image, marketing expectation, as well as customers' needs. Over the internet, you can ask first for product samples to gauge the quality of work of these companies that can print postcards. You can also just avail of free downloadable design templates for postcards online. Go through the websites of design companies and you will be provided with a wide selection of choices. Aside from that, you can also make use of desktop publishing. At your home workstation, you can utilize computer programs, such as Microsoft Office or Publisher, in making postcards.

If you want to make use of design templates online, start with predesigned templates. As mentioned above, there are templates available for download over the internet. You will be provided with information regarding layout, product dimensions, safety zone, and bleed. Then, upon download, you can already start editing. Find inspiration in the best postcards in making your own. But before you make your own postcard, though, here are a few guidelines on how to make postcards.

- There are different sizes for postcards. These include mini card, regular post card, half page postcard, large postcard, full page postcard, legal postcard and tabloid postcard. Mini card measures 2.75 x 4.25, while tabloid postcard is 11 x 17. Choose which postcard size you wish to use depending on the content you want to present to your clientele, target or otherwise.

- Some of the templates for postcards that are available online do not have designs. They are actually application files in which you will be provided with predefined guidelines as well as specifications for trimming, safety, and bleed. Postcard printing can be via layout or set up designs. The latter requires text, graphics or logos because there is already a set up. Those that are fully customized require a design from scratch.

- Make your design one-of-a-kind. Create a postcard like it is your artwork. If you think you do not have a knack for design, you can always get the services of a professional designer. Either way, carefully think about the content or design of your postcard. Use carefully chosen images or graphics that would match the image you want to portray for your business.

- If you use images, choose high resolution photos. Otherwise, the images will look pixilated.

- Use the best type of paper for your postcard. You need to use a slightly thick paper stock for your postcard to prevent wear and tear.

- You can choose between matte or gloss finish for your postcards. Both are durable as they are aqueous-coated on either side. Glossy postcards have a shiny finish, while matte-finish does not allow for fingerprints or glare.

Those are just some of the tips and techniques on how to make postcards. Online, you can learn a lot from different resources on how to design, print and even distribute them. What is important in postcard production is sustaining your clientele's satisfaction. Use your postcards to inform your clients, offer promos and discounts, and announce events, etc.

Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about postcard printing and how to print postcards.

Article Source: http://EzineArticles.com/?expert=Michelle_Abreu

Friday, August 06, 2010

Postcard Marketing Success Tips

Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to generate website traffic and sales leads ...if you do it right.

Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a big response.

1. Make a Big First Impression

People like getting postcards from friends and relatives. They don't like getting advertising mail. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.

For example, use the same typestyle and layout you would use to send a postcard to a friend. Use a date at the top ...even if it is something like "Monday, 11:15 AM". And include a real "from" name at the bottom ...even if it's not handwritten.

2. Get Right to the Point

Postcards get delivered in a format that's ready to read. Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your postcard.

For example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bold type if it's in the body of your postcard.

3. Sell the Right Thing

Marketing postcards are most effective when they are used to generate website traffic or sales leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message.

Design your message to sell the reader on seeking more information instead of trying to close sales.

For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales.

4. Be Clear and Direct

You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.

For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.

Always end your postcard by telling the reader exactly what to do to get more details - and include a reason to do it immediately.

5. Stimulate Fast Action

Just telling your reader how to get more information is not enough. You have to give them a reason to respond NOW or many will put your postcard aside to do later ...then get involved with other things and forget it.

For example, offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline.

Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very low-cost.

Follow these 5 proven tips and you will discover how to create powerful marketing postcards guaranteed to produce a big response.

Copyright 2007 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Article Source: http://EzineArticles.com/?expert=Bob_Leduc

Vintage Halloween Postcard Sanders

Postcard Printing Service

Thursday, August 05, 2010

10 Ways to Use Postcard Marketing to Boost Your Business

Announcement:

Do you have a new product or service to unveil? A printed postcard is a great way to release the news! The benefit of mailing postcards compared to letters is that the message is read by the recipient even if they end up throwing the mail piece away. Letters have to be opened to be read. One of the best things that we've seen direct mail marketers do is to follow an announcement postcard with an email to their customer on the same day. Combining both direct mail mediums provides an explosive increase in response, guaranteed!

Continue Reading 10 Ways to Use Postcard Marketing to Boost Your Business