Dental Postcard Marketing: 10 Tips for New Mover Mailings

New movers have all sorts of tasks on their to-do list after unpacking their boxes, and looking for a new dentist is one of them, so they can be the very best candidates for dental postcard marketing. A dental postcard marketing campaign can serve as a welcome message to new members of the community as well as bring some new patients (or a whole family of new patients!) into your practice. Also, since new mover mailings are becoming a common practice, it's natural for the new residents to keep an eye on their mail for special offers that will save them money. Here are ten great tips that will grab the attention of the new members in your community and convert them into patients!

1. Use creative artwork or photos that implicate the recipients' new mover status. As mentioned above, new movers are on the lookout for these images!

2. Be sure that the text on your postcard says something to the effect of "Welcome to the Neighborhood!" This may seem corny to some, but to an individual new to a community, it can be extremely meaningful.

3. Include a special offer just for new patients. This helps to single out your audience and to let them know how appreciative you are of new business.

4. Use a coupon. Whatever your new mover offer is (a free service, a discounted product, etc.), coupons are effective because they insinuate that the bearer must bring the coupon to their visit in order to redeem it-this helps you track your return!

5. Include an expiration date. Expiration dates give recipients a call to action, creating a sense of importance. Effective expiration dates are typically 2 to 4 weeks from the mail date, but new movers are in transition, so an extension to as far as 6 weeks might be considered.

6. A complete online, automated postcard services are a quick "one-stop-shop" will typically include list rental, providing detailed new mover list options.

7. If you're composing a future marketing plan, consider your mailing date strategy. New movers are typically most prevalent in the summer, between school years ending and starting. Families are less likely to move around the holiday season.

8. If your dental practice is in an area where commuting is typical, include surrounding communities in your mailing list.

9. Order a minimum of 250 postcards. Currently, there is a post office wide discount when sending over 250 cards, and many postcard marketing services have implemented this minimum as a business rule to ensure all customers receive the discount.

10. Us your personal and/or business address as a "seed". This is an address included so you have a better idea when your dental postcard has been delivered to your new movers.

If you haven't yet executed a new mover campaign, now is a great time to try a new direct marketing tactic. A online postcard marketing service will even give you the opportunity to go as far in their websites as creating your mail piece and build a list, costing you nothing unless you decide to execute your campaign. Happy dental postcard marketing!

MaKenzie Birchell is a blogger, social media strategist, and the Marketing Coordinator for Splash, the online, automated postcard marketing service made for small businesses by Bluewater. Article Source: http://EzineArticles.com/?expert=MaKenzie_J_Birchell

 

Vintage New Years Postcard

Postcard Marketing

Vintage Real Photo Postcard

Postcard Marketing

The Best Approaches For Marketing Using Postcards

The approach in terms of marketing with postcard printing is crucial to its success. As readers start understanding your color postcards, the premise of the message will determine if they will believe in you or if they will just treat the postcard printing as another one of those junk mails. In this article, I will teach you the best approaches for marketing with postcards so that they won't mistake yours for just junk. I have four approaches that you may want to use for your color postcards.

1. Giving what reader's want - The first and most basic approach is basically giving your postcard readers what they want. So for example, you are marketing to a younger crowd of teens or maybe young adults, then your postcard messages should always portray that "cool" and popular style that they can relate to. If your target is mostly a male audience, you might want to use the classic, toy, gadgets, adventure and beautiful women formula. If you are targeting women on the other hand you might want to display things that they want such as fashionable items, beautiful men and emotional comfort or security. As long as you display what your readers want in their life, you will have a high chance of really attracting them to your postcard printing.

2. Using an issue to your advantage - Now besides the usually wants and needs of your reader, you may also take advantage of a certain issue in your postcard approach. Political issues, social issues, or even just Hollywood or show business issues can easily be spun and turned into a more entertaining postcard design. You can play with a certain celebrity's antics and make a caricature of it in your own designs, or you might just want to provide cold hard information about an issue to people with just a touch of marketing on the side. This approach can really capture the attention of most readers, leading to an increased chance of succeeding with your postcard printing.

3. Entertaining readers - Entertainment is also a great approach to postcard printing. You can easily print various entertaining paper games to your postcards to add that little fun in them Moreover, you can also try printing very pretty and entertaining images in your color postcards than can engage readers to action. Adding a "find me" image or a puzzle of some sort should really be interesting. More readers would basically keep and stare at the entertaining postcard because of this. With that increased attention, it should be no question that this approach is very unique and effective. It is a good alternative when all other ideas don't really work out.

4. Impressing them overwhelmingly - Finally, the last approach is probably the simplest. By just pulling out all the stops and printing your postcards with the best materials and the best printing machines, your color postcards should look quite great and attractive once they arrive. With flawless looking full color postcards, you can just impress people overwhelmingly with your printing and would pay attention to anything in it.

Great! Those are the best approaches that you can use for your marketing postcards. Try them out now! Good Luck!

For comments and inquiries about the article visit Postcard Printing.

Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions. Article Source: http://EzineArticles.com/?expert=Charen_Smith

 

Three year old Fiona postcard dated 1948

Postcard Marketing

Vintage Halloween Postcard Fairman

Postcard Marketing

Vintage Easter Postcard

Postcard Marketing

Vintage Halloween Postcard Fairman

Postcard Marketing

5 Image Filters That Can Help Your Postcard Designs

Are your designs not quite finished yet for postcard printing? Sometimes, even with the use of postcard templates, your designs can be off or something might just be "missing". This happens sometimes, and for some designers, it can be hard to precisely determine what is wrong. If you are in such a slump, I have a few filter ideas for your designs in postcard printing that you might be interested in. Image filters provide a polishing or finishing off effect in a postcard design that makes it look quite complete. Here are five of the most effective that I have used in the past.

1. The Sepia tone - If you want to finish of your postcard designs with that antique yet warm feeling, the sepia tone is one of the best image filters you can use. Especially if you have a very emotional image to tie in with your postcard message, the sepia filters add that nostalgic, warm and personal essence into your designs. This makes your postcard images really powerful. Most people will immediately think your postcards are special just because of that sepia tone. Something that looks antique and personal is worth reading and keeping.

2. The classic black and white - Now, on the colder side of sepia is the classic black and white. While you might think full color postcard printing is THE ONLY kind of postcard printing around, the truth is, many people still use the classic black and white filter. Black and white adds that "classic" touch to images in postcards. This makes them look elegant, precious and worthy of keeping. Moreover, if your images have very contrasting values, the black and white filter will further enhance that effect, making this filter one of the best ones to use. So if you want to get that classic "timeless" look for your postcards, try to use the black and white filter. It is still worth using it in your designs today.

3. Color filters - Now of course, with the new software nowadays, you can actually use any kind of color filter to add colored effect to your designs. In software like Adobe Photoshop, you can actually add photo-filters to your color postcard design and then specify which color to use as the filter. So instead of a sepia tone in your postcard images, you can place any kind of color you want. A blue photo filter adds coolness to your designs, while yellow and orange filters add energy and heat. It is good to use this for your special postcards that need that splash of intense color to be noticed, just like advertising postcards.

4. Texture filters - Another great classic filter (or group of filters actually) to use for postcard designs are the texture filters. These texture filters basically let you add texture elements to your design to make them look like they are made from some kind of specific material. For example, you can add satin, canvass, stone, marble, wood, metal and other texture filters to your postcard design to make it look like your image was printed on to those materials. These are great to use in postcards, especially when you are trying for a very creative effect with different materials.

5. Film Grain filter - Finally, one of my favourites is the film grain filter. This filter is just a simple effect filter that adds film grains unto your design. It makes your images look like they are from older films or posters for that slightly grunge or worn out effect. This is great for personal postcards that you want to touch up for a cooler worn out effect. So try this filter out, it is really great!

So why don't you add that little something in your postcard designs with the use of those filters above. Just test them out and see what works. Trust me, these filters should be able to add that interesting finish touch that really looks quite professional. Good Luck!

Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about postcard printing and on how to make the right design for your postcard templates. Article Source: http://EzineArticles.com/?expert=Michelle_Abreu

 

Postcard Layout Tricks

A postcard can be a very effective means of advertising or communicating with people if done correctly. You have limited space to get your message across so here are some tips to keep in mind to achieve best results.

You can add only a minimal amount of information on the side you address to the recipient. Therefore, in order to emphasize to the recipient who the card is from, it is best to utilize strong graphics, rather than text.

Postcards can range in size but the average is 4"x6". In order to best communicate your message, a strong headline is advisable along with graphics or images.

You simply do not have the room to include much in the way of text so don't plan to "tell a story". Instead make use of the space to send clear headlines, using effective graphics.

Also consider colored paper stock. Depending on the graphics or photos you plan to use, colored paper stock can add impact and readability to your postcard.

Focus on the mailing list. Make certain that the people you plan to send the postcards to will have an interest in them. Try to cater the message and design directly to your audience.

The goal is to make the postcard look like it is coming from a friend rather than an impersonal company. This will tend to get better results. Your audience will most likely read the postcards rather than throw them away as junk mail. Consider using handwriting style fonts and other personal touches.

Perhaps the side which contains their address can be structured to look more like a personal postcard.

Avoid making a sales pitch. You simply don't have enough space to tell everything you want to say about your product, service, or message. Focus on one major objective for the postcard and make certain it properly communicates that message.

And finally, get to the point quickly. Not only are you limited in the amount of space available but people will only spend a short amount of time reading the postcard. Make sure your message is very clear and to the point. A strong call to action will make your postcards much more effective.

The postcard layout will determine the overall success of how well you communicate your message. For all of your Detroit postcard needs, visit Detroit Print Shop in Detroit, Michigan. Article Source: http://EzineArticles.com/?expert=Adam_Canfield

 

Vintage Christmas Postcard Santa

Postcard Marketing