Vintage Valentine's Day Postcard

Postcard Marketing

10 Ways to Use Postcard Marketing to Boost Your Business

Mini- Newsletter:

Don't have the budget to send out a full newsletter? A large 6x11 postcard can fit as much information as a 2-page newsletter if done designed correctly. Mailing a 6x11 postcard will cost less than a traditional newsletter for a variety of reasons. First, postage will cost less than mailing an 8.5"x11" and secondly, you won't have to fold and stitch like you would a newsletter.

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vintage postcard ~ hat lady

Postcard Marketing

The 4 Objectives For a Postcard Design

Contrary to what you may believe when you print postcards, the objective of creating those postcard designs is not just for them to be looked at. There are a lot more, deeper objectives in postcard printing that your designs should try to work on. So do not just base your designs on postcard samples that promise your postcard to be seen. You should try to shape your designs considering the proper objectives in printing postcards. Let me give you four of the most important objectives that should get you started in an effective postcard design.

1. The communication objective - The first and crucial objective of a color postcard is to communicate information. More than just "being seen", a postcard must tell its message effectively to readers and of course it must be thoroughly understood as well in the process. This may sound simple enough, but it is a bit more work than you might imagine.

To achieve the communication objective in postcard printing, you have to write your content in a detailed but short manner. Being a postcard, you will not have enough space to write long winded descriptions in your layout. You will need to write concisely with simple and direct words to communicate well with your custom postcards. So make sure you have the talent to write a compact but powerful message or try to hire a professional writer to do your short and sweet messages in custom postcards. This is what you need to effectively get your message across and achieve your objective for your postcards.

2. The impression objective - The second deeper objective in postcard design is to basically impress people. Now, this is not just about pulling all the stops when it comes to the design (though a major part of this is just making the best design). To achieve the impression objective in postcard printing in a far more potent way, you will need to display the right design impression for the particular audience you are designing for.

For example, if your custom postcards are aimed for family and friends, then you would want to design something that is warm, affectionate and very personal. However, if you are printing color postcards for business, such as in a promotional postcard for advertising, then you may want to go for a more creative and energetic design that makes readers more excited. So as you can see, you should not just think of a great impressive design. Think of an impressive design that makes THE RIGHT impression on the target people for your postcards.

3. The "memorable" objective - The third important objective of printing postcards is the "memorable" objective. Basically the goal here is to be remembered by people long after the postcard design has been seen. This objective is most especially important for promotional postcards that need to sell something. You will need to be really memorable so that people will be able to respond eventually to the postcard message.

Achieving a memorable objective is actually pretty simple. All you have to do is add a certain design element that is very distinctive and out of the ordinary. For example, you can use a really wild or funny image that most people have not seen yet. Or maybe you can use very vibrant and unusual background colors that really make your postcards stand out. These and other kinds of tricks similar to them all make a postcard more memorable. The easier it is to remember your postcard, the more effective they are at their job.

4. The influence objective - Finally, you have the "influence" objective in printing postcards. This basically means that your postcard message must have the power to influence people to act. Depending on your postcard's purpose, this can be in the form of getting people to contact you personally, buying your products, going to your place of business, or even just going to your website. This is really how your custom postcards deliver their worth. That is why it is important to develop the influence of your designs.

Achieving this objective is actually pretty straight forward. All you have to do is to tell the readers directly what you want them to do after reading your postcard. You can tell them to "call us at..." or maybe you can say "hurry! buy now!". Most people actually like knowing what they need to do after seeing a letter or a postcard, so a direct statement is a powerful influencing factor indeed in postcard printing.

Now you know the four proper and deeper objectives in postcard design. This should give you on how to really compose your layout to make your postcards more effective, impressive and influential.

Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also check out this website for more postcard samples and tips on how to print postcards effectively. Article Source: http://EzineArticles.com/?expert=Michelle_Abreu

 

Vintage Halloween Postcard Sanders

Postcard Marketing

10 Ways to Use Postcard Marketing to Boost Your Business

Bring a friend:

If you are a hair salons, fitness center, health club, tanning bed the "bring a friend for free" promotion is an amazing tool to generate a lot of interest. You'll find the best results using this postcard on your internal mailing list. This type of promotion is sure to incite your customer to refer your business.

Continue Reading  10 Ways to Use Postcard Marketing to Boost Your Business

Vintage Halloween Postcard

Postcard Marketing

Nicaragua Travel - Travel Video PostCard

Postcard Marketing

Thuringia as a postcard

Postcard Marketing

postcard how to make a sock monkey

Postcard Marketing

Homemade Personal Holiday Postcards

While greeting cards are the traditional printed gift for the holidays, you should never forget that postcard printing can also be a nice gift. In fact, if you want to be unique this holiday season, you should send nice personal custom postcards to your friends and family instead of the usual greeting cards. Do not worry, postcard printing is not really hard. Here are four simple steps that you can follow to create your own custom postcards from home.

1. Getting that right picture.

First, since postcards have big cover images, you should try getting the right picture. The right picture is a simple and very straightforward image that communicates your message to people. So for example, if you want to greet people with your holiday postcard why not take a picture of yourself in a Santa hat. It is simple but quite interesting since it is a custom design. Do not try to confuse people with exotic abstract images that they will not really understand. You will only have a hard time getting your message across. Just use something personal and quite touching or funny.

On the technical side of things, the right picture should always be large and in a digital format. By large, I mean the pictures must be in a high resolution anything from 300-600 dpi should be good. This should make the image appear on the postcard far clearer. So scan your images using the large setting and if you are taking digital photographs, make sure that the camera is always set into high quality.

2. Getting the right template.

After getting the right picture you need to get the right postcard template. Since a postcard must have a standard dimension that the postal service will accept, it is good to download templates that are of course within the standard specifications. I recommend downloading postcard templates from actual postcard printers since they will usually have the best and most accurate templates. Try looking online and you should find plenty of useful ones.

3. How to design your postcard.

Now, to finalize your design, you actually only need to combine three things. You just need to use your postcard template and merge that with your cover image. Try to see if the template provides guidelines on where exactly your cover should align to. Once done, you should then just add the simple greeting message that you want. Place the text on an area of the cover with the least amount of design details. You can do this in 10-15 minutes since it is very simple.

4. How to print your postcard.

Lastly, to print your postcards, it is possible to do this quickly and professionally by online postcard printing. Just use the company where you got the postcard templates from. It should make your postcards designs quite ideal for professional printing. After the payment and design has been sent, all you really have to do is wait for the delivery and you will have your nice and professional customized greeting postcards.

As you can see, it is very easy indeed. You should be able to send your personalized greeting postcards to your loved ones and they should be able to appreciate the personalized gesture. So why not try out a little deviation from the norm and use greeting color postcards? See how your friends and family react!

For comments and inquiries about the article visit: Postcard Printing. Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. Article Source: http://EzineArticles.com/?expert=Janice_Jenkins

 

Vintage 4th of July Postcard

Postcard Marketing