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Pizza Restaurant Marketing - Free Pizza Postcard Templates That Increase Sales!

Many pizza restaurant owners recognize the need for direct mail advertising because it is the most effective method of reaching a targeted market area. That being said, they don't take advantage of it because they feel that it will be cost prohibitive. Actually, by utilizing free pizza postcard templates online, total direct mail costs can be kept to a bare minimum while delivering the maximum impact.

The process is fast and easy, and with just the first mailing you will notice considerably increased sales. This is because 98% of all consumers pick up their mail daily, look it over and keep what is interesting (according to the USPS website).

With professionally designed pizza postcard templates, your advertising will be among the first to be tacked up for future reference. At a popular printing website that ranks high on Google for "pizza menu printing", one customer wrote in, "My pizza restaurant's sales are up 90% this week from one mailing..." This type of success starts with good food, great service, and excellent marketing. Customizable pizza postcard templates are perfect for both beginners and marketing pros.

Customizing A Pizza Postcard Templates and Selecting Print Options

The templates provided on print websites are easy to customize and it is only a matter of entering your business' information, uploading a photo if needed, and choosing color and paper stock options. Some options are dependent upon quantities as you may qualify for certain bonuses or price breaks at larger volumes. Postcards can typically be ordered in quantities of:

 

• 250


• 500


• 1000


• 2500


• 5000


• 10,000


• 15,000


• 20,000


• 25,000

 

The point is, you have flexible options available so that you can literally flood your market with ongoing direct mailings to increase sales beyond your wildest dreams.

Customized Pizza Postcard Templates - Direct Mailing Options

Once your postcards have been customized and printed, you printer can help you with direct mail to target your local area and increase your sales immediately. You are provided with a map of your specific market area, either by a radius of your store or by zip codes. Then, each map is further broken down into smaller sections such as neighborhoods and streets which are all numbered. The only thing left to do is hand-pick the specific areas you wish to target and your printer can take care of the rest.

Free pizza postcard templates are not only easy to customize, but they are designed to increase sales with the very first distribution. Although you can save money by customizing a pre-designed template online, you can also take advantage of marketing and printing expertise that was put into the postcard. It all goes back to using graphics that are designed to increase sales. Design is the name of the game, and you should take that very seriously. Find the right template, customize it, and get help with distribution while you sit back and reap the benefits of increased sales.

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA. Article Source: http://EzineArticles.com/?expert=Chris_Barr Copyright© 2010 Taradel, LLC. All rights reserved. Article Source: http://EzineArticles.com/?expert=Chris_Barr

 

10 Ways to Use Postcard Marketing to Boost Your Business

Survey:

Customers like to know that their opinion matters to the people they do business with. Mailing out postcards to get feedback shows that you want to meet their needs. They can either go to your website or use a postcard with a tear-off stub that they can fill out the survey and send it back to you. You'll find the best results when your customer can fill out the survey online. Driving your offline customers to your online website is a great way to get higher quality traffic to your website.

Continue Reading  10 Ways to Use Postcard Marketing to Boost Your Business

Old postcard-

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10 Ways to Use Postcard Marketing to Boost Your Business

Anniversary:

Send your customer a postcard celebrating their anniversary of the first order with your company. It may sound silly, but if the customer has been with you for several years, they will be impressed to the attention that your company gives. If they haven't ordered with you in a while, the postcard campaign should be a free or aggressively low priced offer to come back! If they've used your services before, there is a great chance they'll need you again in the future.

Continue Reading  10 Ways to Use Postcard Marketing to Boost Your Business

Formatting Mistakes to Avoid in Postcard Design

While the text itself is kind of secondary to the image in postcard printing, the formatting of that text is crucial for the overall look of the postcard design. Even with postcard templates, you won't be able to make your designs perfect if you don't know how to handle and format your text properly. So, if you are worried about committing formatting mistakes in your postcard design, I suggest you read through the list below. These are the common formatting mistakes that you should avoid when designing color postcards. Hopefully by knowing about these mistakes, you should be able to format your text in the right way for proper postcard printing.

• Too much typeface variation - The first thing that you should watch out for in formatting is the variation of typefaces in your text. Many newcomers in postcard design get too excited with the use of the bold, italic and underline effects. These formatting options are good in their own right, but when used a lot and in all places in the text, this begins to be a formatting problem that can make the postcard design look bad. So make sure you minimize your use of typefaces. Use them only for important text, and not on the whole postcard document.

• Too much size variation - Another formatting mistake that postcard designers tend to do is to use too many different sized fonts. Some of the text might be horrendously big, while others are minutely small. When put together with other text of different size variations, this results in a very messy and not so appealing custom postcard design. That is why it is important to lessen your font sizes. Two or three set standard font sizes should be good enough for any postcard design. These will help you make your custom postcards look more professional.

• Off concept font styles - It is also a big and common mistake for people to use "off concept font styles". These are the font styles that are not necessarily good for the theme of the design, but they do look good unto themselves. Many beginners actually commit this mistake, simply because they are excited and hyped up to use that cool font style they saw from the Internet. While it is good to foster some creativity and originality, if the font style is really off the main concept of the design, it is only logical for the design to go bad.

The trick here to avoid going "off concept" in postcard font styles is to first choose a simple headline sans serif font as a placeholder. Typically it is best to use these simpler headline font styles as a base. Now, you should then try out the different styles of fonts you want to use and then compare it with that simpler font. Believe me, in a lot of cases, designers will eventually use the simpler font for their postcard designs, simply because it looks cleaner and is easier to understand. So always try to check to see if your font styles look great.

• Text clumping - Another big formatting mistake that you should avoid is text clumping. This is the effect of having all your text content clumped into just one side of the postcard without having a balancing element to come with it (such as a group of text or an image). When your text content for postcards are clumped like that, the postcard won't look as balanced and as clean as it normally should. This may lead to bad postcard designs that we should definitely avoid. So next time, always try to balance your text with an equal element on its opposite side.

• Overly aligned text - Finally, many designers often commit the mistake of overly aligning their text inside a postcard design. While alignment of text is a good practice for word processors, for designers text should be more fluid so that it can match the design, even if there are curves and swirls. So you should not always be rigid with the alignment of text. If your text content follow a diagonal or curved line for a better design effect, by all means try to use that to your advantage.

Now you know the things to avoid in postcard printing and design. Hopefully you should be able to use your knowledge to lessen the formatting mistakes in your postcard printing. Good Luck!

Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about postcard printing and on how to make the right design for your postcard templates. Article Source: http://EzineArticles.com/?expert=Michelle_Abreu