New movers have all sorts of tasks on their to-do list after unpacking their boxes, and looking for a new dentist is one of them, so they can be the very best candidates for dental postcard marketing. A dental postcard marketing campaign can serve as a welcome message to new members of the community as well as bring some new patients (or a whole family of new patients!) into your practice. Also, since new mover mailings are becoming a common practice, it's natural for the new residents to keep an eye on their mail for special offers that will save them money. Here are ten great tips that will grab the attention of the new members in your community and convert them into patients!
1. Use creative artwork or photos that implicate the recipients' new mover status. As mentioned above, new movers are on the lookout for these images!
2. Be sure that the text on your postcard says something to the effect of "Welcome to the Neighborhood!" This may seem corny to some, but to an individual new to a community, it can be extremely meaningful.
3. Include a special offer just for new patients. This helps to single out your audience and to let them know how appreciative you are of new business.
4. Use a coupon. Whatever your new mover offer is (a free service, a discounted product, etc.), coupons are effective because they insinuate that the bearer must bring the coupon to their visit in order to redeem it-this helps you track your return!
5. Include an expiration date. Expiration dates give recipients a call to action, creating a sense of importance. Effective expiration dates are typically 2 to 4 weeks from the mail date, but new movers are in transition, so an extension to as far as 6 weeks might be considered.
6. A complete online, automated postcard services are a quick "one-stop-shop" will typically include list rental, providing detailed new mover list options.
7. If you're composing a future marketing plan, consider your mailing date strategy. New movers are typically most prevalent in the summer, between school years ending and starting. Families are less likely to move around the holiday season.
8. If your dental practice is in an area where commuting is typical, include surrounding communities in your mailing list.
9. Order a minimum of 250 postcards. Currently, there is a post office wide discount when sending over 250 cards, and many postcard marketing services have implemented this minimum as a business rule to ensure all customers receive the discount.
10. Us your personal and/or business address as a "seed". This is an address included so you have a better idea when your dental postcard has been delivered to your new movers.
If you haven't yet executed a new mover campaign, now is a great time to try a new direct marketing tactic. A online postcard marketing service will even give you the opportunity to go as far in their websites as creating your mail piece and build a list, costing you nothing unless you decide to execute your campaign. Happy dental postcard marketing!
MaKenzie Birchell is a blogger, social media strategist, and the Marketing Coordinator for Splash, the online, automated postcard marketing service made for small businesses by Bluewater. Article Source: http://EzineArticles.com/?expert=MaKenzie_J_Birchell |
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